Jeff Jones

Backstory

As an exercise in print design, I was asked to create a series of printed pieces to represent a Chinese restaurant, including a table tent, menu, and trifold brochure. I was provided with an existing logo and styleguide that included a color palette and font information. Reading the client brief let me know that this was a restaurant that prided itself on a luxurious experience that could not be duplicated. From this information, I set about to create a series of pieces that were bold, yet presented a sense of minimalism. It could be said that these pieces showcase a European style of design by using blocks of color to differentiate between each section, paired with a small amount of copy in order to communicate the story of TOWN, while convincing the viewer to take the next step in order to learn more, with the ultimate goal to bring the viewer to the restaurant for the complete dining experience.